review ß Brainworks 104

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review ß Brainworks 104 ↠ Admit it When you hear the word neuroscience you expect something abstract and remote very complex of little practical value But this timeit's personal   In a highly anticipated three part series airing on the National Geographic Channel in Fall 2011 National Geographic's Brainworks makes YOU the test subject in an array of astonU'll find out how the structure of the eye influences what you see And you'll think of events that may not have actually happened in order to learn how the mind can create a false memory   Rather than simply displaying a collection of puzzlers or visual illusions each chapter guides you through a series of perceptual and thought experiments firsthand and then walks you through your brain's reaction in clear user friendly language providing every reader with a compelling personal interest in finding out why his or her mind acts the way it does   Smart exciting and deeply engaging Brainworks pulls you in manipulates your mind and leaves you with a better understanding as well as a richer appreciation of the mental marvels that we take for grant. It is a wonderful book I enjoyed it very much It is a fun book to learn about how the brain works I especially liked the experiments they are very informative

Michael S. Sweeney ☆ 4 review

Admit it When you hear the word neuroscience you expect something abstract and remote very complex of little practical value But this timeit's personal   In a highly anticipated three part series airing on the National Geographic Channel in Fall 2011 National Geographic's Brainworks makes YOU the test subject in an array of astonishing challenges and experiments Your brain will be stimulated fooled and ultimately amazed as scientists and other experts show you how this three pound blob of gray matter effectively makes you you   The television program brings together a crack team of scientists and researchers from a wide range of fields including neurology psychology and opthamology Awareness expert Dan Simons and memory expert Elizabeth Loftus. Have you ever wondered what makes you tick what makes you you I recently read a nonfiction book called Brain Works The Mind Bending Science of How You See What You Think and Who You Are by Michael S Sweeney It’s easy to tell by the title what that book is about If you haven’t already figured it out it’s brains Yep The book efficiently tells you everything you could ever know about the human brain if you have a mild interest in how it works and aren’t planning on learning about it for a career It gives up to date facts as of 2011 while also giving background on what people used to think about their brains It even has an engaging forward by David Copperfield illusionist extraordinaire The book starts out with an explanation of the different parts of the human brain and how each of those parts work I am going to warn you though It does strongly support the idea of evolution and places sole credit of the advancement of our brains in that idea I don’t know if you support it or not but if you are so against it that you wouldn’t even touch the book then well don’t say I didn’t warn you After the introduction it shows you how the book is set up Basically it has three main subjects with a lot of sub subjects Is that even a word Oh well The main subject has an explanation before going into the sub subjects Each sub subject begins with a brain test typically an illusion of some sort Next it explains what happened with the test and why Often times there is a real life story of a person or multiple people with an irregular brain pertaining to the topic At the top of each page is a uote by a famous person or scientist or both There are many pictures to keep you engaged Sometimes it feels like the book is dragging on and on with all the new facts so it’s best to take breaks andor read separate sections like the stories or pictures when you get bored of just facts To be honest I don’t often read nonfiction books but I found this one enjoyable even though at times it was pretty confusing Something you should know before reading is that there is a glossary in the back for words you don’t know I wish I had known that earlier Maybe I should’ve lookedThe three main chapters are seeing thinking and being Chapter 1 seeing1 is about perspective cues 12 focuses on brightness and dimness or in other words light and color Sort of There are separate passages for them specifically for the most part 13 explains afterimages For example if you ever stared at a picture then blinked at a white wall to see another picture appear it is an afterimage 14 delves further into color cues 15 talks about fusing color and line For example the test showed vertical black and green lines and horizontal black and pink lines After a certain amount of staring at them I was told to flip the page and look at some black and white horizontal and vertical lines Spoiler Alert The horizontal became green and black and the vertical became black and pink 16 focused on recognizing objects specifically faces 17 studies light and shadow 18 goes further into seeing faces in almost everything Chapter 2 thinking1 tells about flexible memory such as how our memories can be manipulated or changed because of something that happens 22 is about remembering words 23 is labeled as ‘the power of seven’ and explains why certain numbers or sets of information in those certain numbers “example seven deadly sins” are easier to remember 24 explains how we choose 25 points out the error of easy memories 26 goes into the paradox of choice like how our past or how the choices are presented to us can change what we choose 27 shows how we read Spoiler Alert It also proves that the one message with mixed up letters about a study at Cambridge University that says we can read as long as the first and last letter are the same is actually a hoax The first and last letter has nothing to do with it It has to do with the shape of the word Chapter 3 being1 explains the illusion of control Practically all of chapter 3 focuses on the unconscious mind and the idea that we really don’t have any choice and can’t live without that part of our mind 32 is called ‘the illusion of intention’ 33 talks about unconscious will 34 interestingly talked about artificial intelligence Robots 35 explained being in pain Surprisingly it revealed some facts I had never thought about when I thought of pain Spoiler Alert Such as how “enduring just a few seconds of ice cold torture – as long as it doesn’t hurt uite so badly – will create a slightly pleasant memory of the experience than ending when things are at their worst 36 talks about being happy After all the facts about pain I was relieved to move on to something cheery but it too had surprising facts I had never known and I know countless facts let me tell you After all the facts the book had a nice closing that summed it all up Brain Works was not completely boring and dry as some nonfiction books tend to do It was eye catching and interesting After a while however I tended to get tired with all the complicated wordings so if I were you I would not read it for than an hour at a time unless you are completely fanatic about it Examples “These molecules known as neurotransmitters leave the membrane of the first neuron move across the synaptic cleft and dock at a second neuron” “The brain’s visual understanding of the world begins when electromagnetic energy traveling in wavelengths between about 400 and 700 nanometers nano ‘billionth’ seen as ranging from violet to red gets absorbed by highly specialized pigment molecules embedded in the retina’s photoreceptor cells” Honestly it is not really the sentences themselves that are confusing The pages are large and the text is small After a while the words all blended to ‘neuro something blah blah complicated stuff that’s interesting’ It can be challenging at times because you are adding a whole bunch of new information into you However Michael S Sweeney did an excellent job He has written other books including a few for National Geographic He is also a professor at Ohio University’s EW Scripps School of Journalism I recommend this book for anyone with even a remote interest in the human brain andor illusions I would not recommend it to people who shy away from large words or complicated ideas and facts For me I tend to be curious and open to learn anything so I found this book especially interesting The pictures especially helped as well as the fun tests I hope you enjoy it as much as I have

Summary ☆ PDF, DOC, TXT or eBook ☆ Michael S. Sweeney

BrainworksAre just two of the notables who lend their considerable brainpower to this unprecedented project The program also draws on the know how of those who traffic in brain tricks illusionists such as David Copperfield and Apollo Robbins and artists such as color expert Beau Lotto to bring each mind bending illusion to life   The captivating companion book further messes with your head through the visual illusions discovered and perfected by masters of fine art as well as through deceptively simple illustrations that are finely crafted by psychologists to highlight the way we take in and process the world around us   In three sections Seeing Thinking and Being you'll see for yourself why these visual illusions and experiments hoodwink the brain Yo. A good read